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Russ Williams Sales / F&I Training Portal

The Hardest Working Man in the Harley Business!

My goal is to help build the best Harley-Davidson sales organization on the planet! I bring over 35 years in the franchised vehicle sales industry with the last 10 years being devoted to the Harley-Davidson® brand.  I have strong current and verifiable performance references. Since 2020 I have played a key role in the development, training, and Sales Process installation for a Five Dealer Group in the Northeast United States. There I shouldered roles as Finance Director, General Manager, Group Director of Finance, and Group Director of Sales & Finance, reporting directly to ownership. I am a Process-driven trainer and motivator with a reputation for moving needles. I am a maniacal number tracker and accountability holder. I am most comfortable in the trenches, training while doing, with direct customer interaction. I have written and edited Sales Process Training classes and workshops for Fit Specialists (H-D Salespeople), Sales Managers, Business Managers(F&I), and General Managers. I am often recognized for accomplishments in Finance and Insurance sales. Most recently bringing all five dealers' F&I numbers to world-class penetration and gross numbers while also achieving "Elite Plus" status with the Motor Company. All five of my stores have earned the highest recognition available from Harley-Davison Financial Services, three years in a row.

We are currently weathering "strange times" in the Harley-Davidson® business. I have not yet made my mark. I am currently searching nationwide for a stable Harley-Davidson® sales organization that shares my commitment and desire to achieve and be known as the absolute best in the industry.

Please direct all inquiries to Russ Williams.